“We are delighted with the result, which reflects their skill as storytellers, animators and creators. Absolute dream team to work with!”
Clara Steiner
Community & Campaigns Coordinator, WWF UK
The Challenge
With input from thousands of people from across the UK, the Plan itself is a lengthy, highly detailed paperback booklet.
After speaking to the community leaders involved in other WWF initiatives, it was discovered that although the majority of them had heard of the Plan, many weren’t fully aware of the specifics or what they needed to do to do their part.
WWF, the iconic nature conservation charity, wanted to create an animated film which made it super clear what ordinary people from ordinary communities can do to help.
Our Solution
We created an engaging video to present the Plan’s findings in an easily digestible, straightforward and accessible way to ultimately inspire action amongst communities.
It was important that the animation spoke to people on a personal level, making sure it’s not just inclusive, but accommodating of diverse communities.
Achievable Actions
With that in mind, the mixed-media, organic collage design and the existing watercolour illustrations in the Plan already give it an uncomplicated, friendly and ‘real’ feeling that doesn't leave readers overwhelmed. It allows the information to be presented in such a way that ultimately makes the suggested actions seem achievable to everyone — which, of course, is the most important thing of all.
We didn’t need to reinvent the wheel. Instead, we built upon this solid foundation to develop an animation identity and style which breathes life into the Plan, clearly communicates the calls to action and further enhances all of the fantastic and hard work that has gone into the Plan so far.
That’s it for this one. Not to worry, there’s plenty more to see.
